The Blue Ocean Strategy is used to represent the pursuit of differentiation and low cost to open a new market space with demand. This strategy helps make competition irrelevant. All of these elements make for a good strategy that anyone in business can use in their own company.
This strategy is a perfect analogy that represents the wide, deep potential of an unexplored market space. Our Blue Ocean Strategy slides are perfect for those who are presenting a new market space that is not yet being fought over and demand has not yet been created.
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